The Coaches Eye
The Coaches Eye
Investor Access
Confidential 2026
Insight Performance

The Eye Sees
What Coaches Miss.

AI-powered hitting intelligence that delivers root cause diagnosis, in-game adjustments, and personalized drills, from any swing, instantly.

$2MRaise
$10MPre-Money
Baseball & SoftballPrimary Market
Confidential 2026
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The Coaches Eye
01 / Problem
The Problem

Coaching Is Still Running on Gut Instinct.

35 million baseball and softball players receive feedback that is subjective, delayed, and disconnected from what's actually happening mechanically.

👁‍🗨️
Coaches Can't See What the Camera Sees
The human eye processes at 60fps. A baseball swing takes 150ms. Coaches are coaching from memory, not from data.
150ms
💬
Vague Feedback Creates Bad Habits
"Keep your eye on the ball" is the most common instruction given to struggling hitters. It addresses zero root causes and creates false confidence.
<3% improvement
💸
Elite Analysis Is Out of Reach
Biomechanical swing analysis at the pro level costs $500–$2,000 per session. Travel ball families spend that hoping coaches figure it out.
$1,200/session
⏱️
Feedback Arrives Too Late to Matter
Post-game video review takes hours. By the time a hitter understands what went wrong, they've already built dozens of reps around the flawed mechanic.
24hr delay
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The Coaches Eye
02 / Solution
The Solution

Objective Intelligence. In Real Time.

Coach's Eye extracts biomechanical data from standard video and delivers the same depth of analysis that used to require a six-figure lab setup.

01
Root Cause Analysis
We don't identify that the hitter popped up. We identify that hip rotation initiated 40ms early, causing bat path to steepen, explained in plain language.
02
In-Game Adjustments
Actionable, specific, immediate. The hitter gets exactly what to change between at-bats, a targeted micro-adjustment tied directly to the data.
03
Personalized Drill Library
Every diagnosis maps to a curated drill that trains the identified deficiency. Progress is tracked over time across every rep.
How it flows
📹 Upload swing video
🤖 AI extracts biomechanical data
🎯 Root cause identified
⚡ Adjustment delivered instantly
💪 Drill prescribed & tracked
Upload to insight: under 60 seconds
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The Coaches Eye
03 / Technology
The Technology

Built for the Field, Powered by Real AI.

No hardware. No special cameras. Any coach with a smartphone can run biomechanical analysis that required $50,000 of equipment five years ago.

01
📱
Capture
Record a standard swing video from any angle using any smartphone. No special setup, we account for camera angle in the analysis model.
Any device. Any angle. Any field. Upload and we handle the rest.
02
🧬
Analyze
Our computer vision model tracks 32 biomechanical checkpoints across every frame, including hip rotation, bat path, load timing, shoulder tilt, contact point, and more.
32 checkpoints. Frame-by-frame. Sub-150ms precision across the full swing cycle.
03
🎯
Diagnose
AI cross-references data against a model trained on professional swing mechanics to identify root cause, identifying what actually caused the miss, not what it looked like.
Root cause. Not symptom treatment. The difference that changes how athletes develop.
04
🏋
Prescribe
Generates a specific in-game adjustment the hitter can implement immediately, plus a targeted drill to train the corrected movement pattern long-term.
Immediate action. What to change now, and how to cement it.
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The Coaches Eye
04 / Product Demo
See It In Action

Watch the AI Work.

From raw swing video to root cause diagnosis and drill prescription, in under 60 seconds.

▶
Loading demo video...
🎬
Video UploadStandard smartphone footage, no special equipment
🤖
AI Analysis32 biomechanical checkpoints in real time
🎯
Root CausePlain-language diagnosis, not just data
💪
Drill PrescribedTargeted correction mapped to the exact deficiency
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The Coaches Eye
05 / Market
Market Opportunity

A Massive Market Still Playing Catch-Up.

Sports analytics has transformed the pro game. The $8B+ market growing at 22% CAGR barely touches the 35M amateur players who need it most.

35M+
Active Baseball & Softball PlayersIn the US alone. Youth, high school, college, and amateur adult, virtually none have access to pro-grade swing analysis.
$8.4B
Sports Analytics Market (2024)Growing at 22% CAGR through 2030. Player development and performance tech is the fastest-growing segment.
$2.1B
Serviceable Addressable MarketIndividual athlete subscriptions + institutional licenses across baseball and softball in North America.
Addressable users by segment
Individual athletes
22M
Travel teams
8M
High school
3.5M
College / Pro
1.5M
Our initial focus
Individual athletes + travel teams = 88% of the addressable market with highest willingness to pay.
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The Coaches Eye
06 / Product
The Product

Not a Tracker. A Thinking Coach.

Every competitor measures motion. We're the only platform that interprets it, identifying what went wrong, why it went wrong, and exactly how to fix it.

🎬
AI Video Analysis
Frame-by-frame computer vision extracts 32 biomechanical checkpoints from any standard video. No sensors. No special hardware. Just upload and analyze.
Core Engine
🤖
Root Cause Diagnosis
Our model doesn't describe what happened. It identifies the underlying mechanical cause, the actual reason for the popup, groundout, or missed timing.
Key Differentiator
⚡
In-Game Adjustments
Specific, actionable guidance applied between at-bats. Not mechanical overhauls, targeted micro-adjustments tied directly to the diagnosis data.
Real-Time
🏋
Personalized Drill Library
Every diagnosis maps to targeted drills that directly train the identified deficiency. Progress tracked across sessions, creating a full developmental record.
Progress Tracking
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The Coaches Eye
07 / Traction
Traction & Validation

The Pros Are Already Watching.

Built, deployed, and generating early revenue, with inbound interest from multiple MLB organizations before we've even initiated enterprise sales.

Multiple MLB Teams Have Expressed Active Interest.
Before any formal sales motion, professional teams and elite development organizations in the private training world have sought out Coach's Eye after seeing what the platform does to athlete outcomes. The market is pulling. We haven't had to push.
💰
Early Revenue Generated
Paying users validating the value proposition before any formal marketing spend.
👥
Active User Base
Athletes and coaches using the platform organically, driving word-of-mouth in a community that trusts peer recommendations above all else.
🏆
Advisory Board
Advisors embedded inside private training facilities, development academies, and elite coaching programs, providing domain expertise and direct market access.
“
This is the tool we've been waiting for. Every development coach wants objective, immediate feedback. What Coach's Eye does used to take a $50K setup and a biomechanics PhD.
Elite Development Coach, Private Training Organization
Name withheld per NDA discussion
This is a scale raise, not a build raise. Product is live and generating revenue.
Why This Stage Matters
The hardest part is done. Working AI, paying users, MLB-level validation. This raise accelerates distribution, not development.
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The Coaches Eye
08 / Business Model
Business Model

Two Revenue Streams. One Compounding Moat.

A direct-to-athlete subscription generates recurring revenue at scale while institutional licensing captures high-value, sticky enterprise contracts.

Consumer SaaS
Athlete & Team Plans
$29/ mo per athlete
✓Unlimited swing analysis
✓Root cause + adjustment reports
✓Personalized drill library
✓Progress tracking over time
✓Coach dashboard (team plans)
Sold to: Individual athletes, parents, travel teams, private coaches
Institutional License
School & Org Plans
$499/ mo per program
✓Everything in Athlete plans
✓Unlimited roster size
✓Admin & coaching staff access
✓Comparative player analytics
✓API integration (pro teams)
✓White-label available
Sold to: High school programs, colleges, MLB development orgs
$348
Avg Annual LTV (Athlete)
$5,988
Avg Annual LTV (Institution)
75%+
Est. Gross Margin
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The Coaches Eye
09 / Go-to-Market
Go-to-Market Strategy

Grass-Roots First. Upmarket Fast.

We start where trust lives with athletes on the field, then we follow the conversation upward as results prove value at every level.

Acquisition Funnel
1
Individual Athletes & Parents
Direct social + community channels. Travel ball forums, Instagram/TikTok. Low CAC, fast conversion, word-of-mouth flywheel.
2
Travel Teams & Private Coaches
One converted coach = 8–20 athlete subscriptions. Team license upsell creates an instant LTV multiplier.
3
High School Programs
Institutional licensing. Athletic directors respond to player development outcome data. Booster network partnerships.
4
College & Professional Organizations
Inbound already occurring with MLB teams. Enterprise contracts become the high-value anchor of the revenue stack.
Year 1 Target
2,500 athletes
Individual subscriber goal in first 12 months
Expansion Revenue
50 institutions
High school & college programs in year 1 license pipeline
The Network Effect
Every athlete who shows up with Coach's Eye data creates a conversation. Every coach who sees it becomes a potential customer.
Use of Raise (Marketing)
Paid social targeting baseball parents, content seeding via coaches, sponsorship of national showcase events.
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The Coaches Eye
10 / Competition
Competitive Landscape

They Measure. We Understand.

Every competitor captures motion data. None diagnoses its cause. That gap is Coach's Eye.

Platform
Video AI
Root Cause
In-Game Adj.
Drill Rx
The Coaches EyeUs
✓
✓
✓
✓
Mustard
✓
✕
Limited
✕
Rapsodo
✓
✕
✕
✕
Blast Motion
✕
✕
✕
✕
Human Coach
Eye only
Varies
✓
✓
🚀
Hardware vs. Software Moat. Rapsodo and Blast require $2,000+ equipment. Coach's Eye works on any phone. We win on accessibility at every level.
🤖
The AI Gap Is the Moat. Mustard shows what happened. We explain why and tell you what to do. That's not a feature difference — it is a category difference.
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The Coaches Eye
11 / Team
The Team

The Founder Who Lives in Both Worlds.

Building a product like this requires someone who speaks the language of the dugout and the data center. Dakota Sill is one of the rare few.

DS
Dakota Sill
Founder and CEO, Insight Performance
Dakota bridges a gap that most sports tech companies never cross. As an AI engineer, he understands computer vision and machine learning at a technical implementation level. As a development coach, he knows what hitters and coaches actually need, not what technologists assume they need.

That combination is why Coach's Eye doesn't feel like software built for baseball. It feels like a coach who happens to have AI in their pocket. Dakota identified the market gap from the inside: watching talented athletes plateau because their coaching lacked objective data.
AI / Computer VisionDevelopment CoachingProduct EngineeringBiomechanics
Advisory Board
Steve Hill
Former Pro Player (SF Giants), NCAA D1 Athlete, Development Coach
● Former SF Giants player & 20+ years coaching hitters at the highest level
● Drove 185% revenue growth ($2M → $5.7M) in a single year
● Built and scaled his own business from the ground up, operator DNA
Collier Buttgen
Founder and CEO, Facility Coach
● Built and scaled Facility Coach, a platform serving 150+ private training and development businesses
● His customer base is our customer base, collectively reaching 14,000+ athletes
● Deep operator knowledge of how facilities buy, adopt, and scale new tools
Advisory Board
Collier Buttgen is already embedded inside our customer base through Facility Coach, giving us direct access to 150+ private training and development businesses serving 14,000+ athletes. Steve Hill brings the operational credibility to drive adoption inside facilities, academies, and programs. He understands how decisions get made on the field and has the track record to back it up.
Hiring With This Raise
GTM lead, second AI engineer, and a partnerships manager. Team of 4 within 6 months of close.
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The Coaches Eye
12 / Financials
Financial Projections

A Clear Path to $5M+ ARR.

Conservative growth driven by athlete subscriptions as the base, with institutional licensing as the high-multiple accelerant.

Projected ARR Growth
3-Year Target: $5.8M ARR
Yr 1
Foundation2,500 athletes, 50 institutions
$620K
Yr 2
Scale12K athletes, 250 institutions
$2.4M
Yr 3
Dominance40K athletes, 750 orgs + MLB
$5.8M
Key Model Assumptions
Athlete plan$29/mo
Institution license$499/mo
Avg athlete LTV12 months
Monthly churn<5%
Gross margin>75%
CAC payback<6 months
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The Coaches Eye
13 / The Ask
Investment Opportunity

Join Us in Changing
How Hitters Develop.

The product is built. The market is validated. MLB is paying attention. We're raising to scale distribution, not to prove the concept.

$2M
Seed Round
Pre-Money Valuation$10,000,000
Round TypePriced Equity / SAFE
Runway24+ months
Post-Money Implied$12,000,000
40%
Go-to-Market & Growth
30%
Product & AI Dev
20%
Team Hiring
10%
Partnerships & Ops
Dakota Sill, Founder, Insight Performance
dakota@insightperformance.ai | Available for calls this week